The angle of approach
Many golf clubs use video marketing to attract new customers and raise their profile. Taken using anything from a golf cart to a GoPro and covering prized areas and secret hideaways alike, these promotional films are often missing a critical feature: aerial footage. Without this, your audience never really gets to see what you have to offer. All it takes is for another club to wow them with tee to green flyovers, and you’ve lost yourself a potential new member.